Group Experience Highlights Across Belgium
Brussels: European Elegance & Global Energy
Brussels blends political influence with cultural flair. As home to the EU headquarters, the city offers a mix of grand squares, Art Nouveau architecture, modern meeting spaces, and a celebrated culinary scene.
Groups may explore the Grand-Place, enjoy curated chocolate tastings, discover the comic art trail, or host events in striking historic venues and contemporary museums.
Perfect for: International meetings, leadership summits, and culturally driven incentives.
Antwerp: Fashion, Diamonds & Cutting-Edge Creativity
Antwerp is bold, stylish, and artistic — known for its fashion academies, design studios, and centuries-old diamond district. The city’s energy is creative, modern, and slightly unexpected.
Program highlights include private fashion-house visits, diamond workshops, modern art tours, brewery experiences, and waterfront events in repurposed industrial districts.
Perfect for: Creative incentives, VIP programs, and trend-forward corporate gatherings.
Bruges: Canals, Cobblestones & Timeless Romance
Bruges feels like a storybook brought to life, with its medieval streets, quiet canals, horse-drawn carriages, and preserved architecture. It’s atmospheric, intimate, and ideal for immersive experiences.
Groups may embark on private canal cruises, enjoy chocolate masterclasses, host events in heritage buildings, or explore the city by lantern at night.
Perfect for: Incentive rewards, boutique programs, and culturally rich retreats.
Ghent: Art, Innovation & Medieval Majesty
Ghent marries medieval towers with a contemporary cultural scene and a youthful, eco-friendly spirit. It’s lively without feeling crowded, and full of opportunities for exploration.
Experiences include castle tours, street art walks, vegetarian food trails (Ghent is Europe’s Veggie Capital), and riverbank events framed by Gothic architecture.
Perfect for: Creative team programs, sustainable events, and cultural explorations.
Leuven: Academic Spirit & Laid-Back Charm
Leuven is home to one of Europe’s oldest universities, giving the city an intellectual and youthful character. Beautiful squares, breweries, and historic buildings create a welcoming environment for groups.
Activities include brewery tours, innovation-themed programs, campus explorations, and dinners in classic university halls or contemporary event spaces.
Perfect for: Educational groups, innovation incentives, and leadership retreats.
Ardennes: Forested Landscapes & Outdoor Adventure
The Ardennes region offers rolling hills, rivers, castles, and dense forests — perfect for groups wanting outdoor activity, wellness, or deeper connection with nature.
Programming highlights include hiking, canoeing, castle dinners, wellness escapes, gourmet countryside meals, or teambuilding challenges in scenic surroundings.
Perfect for: Outdoor retreats, adventure incentives, and nature-inspired corporate experiences.