Corporate events have come a long way from the days of cookie-cutter programs and predictable agendas. Today, attendees expect events that excite, inspire, and leave a lasting impression. At the heart of memorable corporate gatherings lies entertainment that not only wows but also reinforces the company’s values, mission, and goals. This is where G7 Marketing, A Hosts Global Strategic Partner, truly shines.
With a 15-year track record of curating bespoke entertainment programs, G7 Marketing transforms ordinary events into extraordinary experiences. Whether it’s a themed performance that aligns with your company culture or a motivational speaker who inspires your team to new heights, G7’s superpower is identifying, negotiating, and contracting entertainment that amplifies the message and leaves your audience in awe.
Why Custom Entertainment Matters
Corporate events aren’t just gatherings; they are opportunities to engage, inspire, and connect. Generic entertainment might check a box, but curated experiences turn your event into a masterstroke. Here’s why custom entertainment is a game changer:
1. Reflects Company Values
When your entertainment breathes life into your company’s mission, it strengthens your message. Imagine a high-energy performance showcasing diversity and teamwork, perfectly mirroring the core values you want to instill in your attendees.
2. Creates Emotional Connections
Entertainment has the unique ability to tap into emotions—whether it’s laughter, awe, or inspiration. By programming performances or speakers that resonate with your audience, you’re not just delivering a show, you’re creating moments that forge deeper connections.
3. Elevates Attendee Engagement
Let’s be honest—long agendas can drain even the most engaged attendees. Tailored entertainment revitalizes the room, keeping energy levels high and focus sharp.
4. Memorability is Key
The entertainment you choose is often what attendees will talk about long after the event ends. By investing in world-class talent, you ensure your brand remains top-of-mind for all the right reasons.
Custom Entertainment Options with G7 Marketing
G7 Marketing, A Hosts Global Strategic Partner, takes entertainment to the next level by crafting experiences that are unique, meaningful, and perfectly aligned with your event’s goals. Here’s a glimpse of how G7 Marketing can bring your vision to life:
1. Thematic Performance Art
Whether it’s a dynamic dance troupe or an aerial acrobatics performance, G7 crafts entertainment experiences designed to meticulously align with your event theme to deliver maximum wow factor.
2. Motivational Speakers and Thought Leaders
Want to inspire your attendees? G7 Marketing connects you with world-renowned speakers, industry experts, and thought leaders who deliver powerful messages about leadership, teamwork, AI, corporate culture, wellness, and other topics that will stick with your audience.
3. Leverage On-Site Talent
Think beyond the big stage—leverage in-market talent to join executive meals, perform or speak for small groups and appear at exhibits.
4. Live Entertainment with a Twist
Jazz up traditional entertainment with innovative touches, like a string quartet performing modern pop hits or a comedian who weaves in corporate culture themes.
5. Signature Endings
Close your event with a show-stopping finale, whether it’s a marching band or a surprise celebrity artist performance, G7 will work with you to help your program end on a high note.
Why Partner with G7 Marketing
Choosing the right entertainment partner is crucial to creating a seamless, impactful event. Here’s what makes G7 Marketing, A Hosts Global Strategic Partner, the ideal choice:
- Unmatched Creativity: With a team of industry-leading creatives, G7 can help bring your vision to life with fresh, outside-the-box entertainment concepts.
- Tailored to You: Every event is unique, and G7 Marketing’s bespoke talent solutions can help ensure your entertainment reflects your brand and objectives.
- Extensive Network: With deep connections to top-tier talent, venues, and resources, G7 will deploy their experience and network to bring your entertainment vision to life
G7 in Action: A Case Study
When Kimpton Hotels launched their Off The Record series, they wanted more than just a concert—they aimed to create an immersive experience that blended high-energy entertainment with a meaningful cause. Kimpton tapped G7 Marketing, A Hosts Global Strategic Partner, to curate a diverse talent lineup that would excite visitors and locals alike while reflecting the brand’s values of inclusivity and community impact.
G7 stepped in with their signature creative approach, booking an impressive roster of performers, including rising star Lila Iké, the dynamic brass band The Soul Rebels, boundary-pushing artist VINCINT, and GRAMMY-nominated Gallant. The events were not only a celebration of music but also a platform for giving back—100% of ticket proceeds from the series benefited The National Urban League, a nonprofit dedicated to economic empowerment.
The Result?
The Off The Record series was a resounding success, drawing enthusiastic crowds and creating lasting buzz around the Kimpton Hotels brand. Attendees left inspired, and the partnership raised significant funds for an impactful cause, proving that entertainment can be both memorable and meaningful.
Let’s Elevate Your Next Corporate Event
At Hosts Global and G7, we believe that entertainment should never be an afterthought. It’s a powerful tool to engage attendees, elevate your event’s theme, and create unforgettable memories.
If you’re ready to inject creativity, energy, and purpose into your next corporate event, let’s start a conversation. Together, we’ll design custom entertainment that leaves your attendees talking long after the curtains close.
