Designing for the Senses: Multisensory Event Experiences with Lashawnda Jenkins
In the world of event planning, creating a truly unforgettable experience goes beyond aesthetics. Engaging all five senses—sight, sound, smell, touch, and taste—ensures that guests are fully immersed, making events more memorable and impactful. This multisensory approach not only captivates attendees but also fosters deeper emotional connections. Here are some of my favorite ways to incorporate the five senses into events of any nature.
Sight: The Power of Visual Stimulation
Lighting and color play a crucial role in setting the tone for any event. Strategic lighting design can enhance mood, highlight focal points, and create an atmosphere that aligns with the event’s theme. Consider using dynamic LED lighting, projection mapping, or even immersive environments with interactive visual elements. Color psychology also comes into play—warm tones can evoke excitement and energy, while cool tones can instill calmness and sophistication. Thoughtfully curated decor, digital displays, and even themed attire contribute to a cohesive visual experience.
Sound: Crafting an Auditory Landscape
Sound has the power to influence emotions, dictate energy levels, and enhance storytelling. A well-thought-out soundscape can shape the atmosphere of an event, whether through a live band, a carefully curated playlist, or ambient nature sounds. Consider layering sound elements—background music during networking, upbeat tunes for high-energy moments, and softer sounds in lounge areas. Additionally, spatial audio technology can be used to create immersive sound experiences that change as guests move through different areas.
Smell: The Subtle Influence of Scents
Often overlooked, scent is one of the strongest triggers of memory and emotion. Incorporating intentional fragrances into an event can enhance the ambiance and leave a lasting impression. Floral arrangements, scented candles, or even essential oil diffusers can introduce subtle but powerful scents that align with the event’s theme. For example, a tropical event might feature coconut and citrus notes, while a winter gala could incorporate warm vanilla or pine. Scent branding—where a signature scent is used consistently—can also reinforce brand identity and recognition.
Touch: Engaging Through Tactile Elements
Texture plays a vital role in creating an immersive event experience. Consider the materials used for seating, table settings, and decor—velvet cushions, rustic wooden tables, or silk drapes can enhance the sensory experience. Interactive installations, such as textured walls, hands-on activities, or virtual reality experiences, can further engage attendees. Additionally, incorporating elements like temperature variation (heated outdoor lamps or cooling misters) adds another layer of sensory engagement.
Taste: A Culinary Journey
Taste is often one of the most anticipated aspects of any event. Thoughtfully curated menus that align with the event’s theme can create a more cohesive and memorable experience. Interactive food stations, molecular gastronomy, and multi-course tasting menus allow guests to engage with their food in unexpected ways. Signature cocktails, personalized desserts, and unique flavor pairings can also elevate the experience, leaving a lasting impression on guests’ palates.
Bringing It All Together
The most successful events seamlessly integrate all five senses to create a cohesive and immersive environment. By thoughtfully designing each element—lighting, sound, scent, texture, and taste—you can craft an experience that captivates attendees and lingers in their memories long after the event has ended. Multisensory event planning is not just about aesthetics; it’s about curating emotions and experiences that resonate on a deeper level. Embracing a multisensory approach will set your event apart and make it truly unforgettable.
About LaShawnda Jenkins, Senior Creative Strategy & Event Design Manager
With 10 years of event experience—including the past three with Hosts Global—LaShawnda Jenkins is a powerhouse of creativity and innovation. As Senior Creative Strategy & Event Design Manager, she brings bold ideas to life, crafting immersive experiences that leave lasting impressions. Specializing in Las Vegas and Seattle, but with expertise spanning all Hosts Global destinations, LaShawnda’s knack for uncovering hidden-gem venues and designing extraordinary event concepts sets her apart. Whether it’s a steampunk-inspired gala, an interactive culinary journey, or a luxury corporate retreat, she infuses each event with imagination and meticulous detail.
Best known for always having a smile on, she approaches every project with enthusiasm and a hands-on creative touch. Crafting isn’t just her job—it’s her passion—from custom décor for events to personal DIY projects, she thrives in both work and play.
Looking for innovative event design with personality and precision? LaShawnda’s got you covered.
