Out of the Box Activations with Megan Mckanna
Picture this: Guests step behind oversized designer glasses for a life-sized photo op, sip tequila from a mysterious pass-through wall, and customize their own shoe charms—all before their first cocktail. Welcome to the next generation of immersive events.
In today’s world, events are about more than just gathering people—they’re about creating unforgettable moments that engage guests on every level. And the key to standing out? Unique, interactive experiences that go beyond the usual, bringing attendees into the spotlight and making your event unforgettable.
Here are some of the most innovative, over-the-top activations and photo opportunities that will have guests talking long after the event ends (and, of course, posting about it on social media).
Step Into the Spotlight: Life-Sized Photo Ops That Steal the Show
Forget basic backdrops—photo ops today are all about immersion. Think larger-than-life installations that let guests become part of the art. Picture an oversized pair of designer sunglasses guests can step behind for a high-fashion shot, or a swing box where they can capture their moment mid-motion. These bold setups don’t just provide stunning visuals; they make guests feel like stars of the show.
Why It Works:
- Highly shareable, boosting event visibility on social media
- Encourages interaction and guest participation
- Creates an experiential brand touchpoint
Sip, Surprise, Repeat: The Pass-Through Tequila Wall
What’s more memorable than a tequila tasting? A pass-through tequila wall. Guests slip their hand through a hidden opening, fingers brushing against a sleek glass before pulling back a surprise tequila cocktail—cool, smooth, and perfectly unexpected. This interactive F&B activation blends mystery, anticipation, and fun for an experience guests will rave about long after the last sip.
Why It Works:
- Turns a simple drink into a moment of discovery
- Adds an element of mystery and exclusivity
- Perfect for boomerangs and video content
Messages from Above: Fortune Ceilings That Inspire
Imagine stepping into a glowing installation where dozens of handwritten fortunes dangle above, waiting to be chosen. Guests reach up, pluck a message, and receive a bit of wisdom, humor, or event-related surprise. Whether it’s an inspirational quote, a discount code, or a golden ticket to a VIP experience, this activation blends visual beauty with a personal touch.
Why It Works:
- Creates a deeper emotional connection
- Can be customized for brand messaging or giveaways
- Adds an element of anticipation and delight
A Step Above: Shoe Charm Stations for Custom Style
A playful, hands-on activity that lets guests add a little flair to their footwear? Yes, please. A shoe charm station allows guests to personalize their look with ribbons, charms, or branded accessories. Whether it’s a subtle touch of sparkle or a bold pop of color, this activation gives guests a stylish keepsake they’ll wear long after the event.
Why It Works:
- Encourages creativity and personalization
- Provides a tangible, wearable takeaway
- Aligns with fashion, branding, or themed events
Drink Up the Fun: Fresh-Squeezed Lemon Wall
Nothing says refreshing like a fresh-squeezed lemon wall, where guests create their own citrus-infused drinks with a hands-on twist. Whether they’re crafting a spiked lemonade or a hydrating mocktail, this activation adds an unexpected, interactive element to the beverage experience.
Why It Works:
- Engages the senses with scent, taste, and touch
- Perfect for wellness-focused or outdoor events
- Highly photogenic with vibrant colors and action shots
Why Interactive Experiences Matter
According to event industry research, 78 percent of attendees say they’re more likely to share event experiences on social media when interactive elements are involved.
These out-of-the-box activations aren’t just add-ons—they’re the centerpiece of the memories guests will take with them. When planned with creativity and a focus on engagement, they don’t just entertain—they transform an event into an immersive adventure.
Ready to Make Your Event Unforgettable?
Let’s think big, think bold, and think outside the box. Whether it’s tequila walls, fortune ceilings, or a surprise we haven’t even dreamed up yet, we’re here to craft experiences that will have your guests talking, posting, and remembering your event long after the last drink is poured. Contact us today to start designing an event activation that’s anything but ordinary.
