In today’s meetings and incentive landscape, success isn’t defined by headcount alone. It’s measured in impact—how an event makes people feel, what it inspires, and the stories it sends home with every attendee. Today’s business travelers don’t just come for content. They come to connect—to a city, a culture, a cause, and to themselves.
That’s where Amsterdam and Brussels shine. Two cities steeped in heritage yet driven by progress. Two capitals that offer walkable centers, international access, and intimate charm. At Creators of Live, these destinations are brought to life for congresses and incentives, blending logistics with storytelling, and creating programs that are meaningful, personal, and unforgettable. Their expertise in Amsterdam incentive travel and Brussels event planning ensures every detail is designed for impact.
Amsterdam: The Soulful Capital of Innovation
Amsterdam is more than a city. It’s an experience that lingers. Business travelers consistently choose to extend their stay here—on average, 2.2 days beyond the event itself. Why? Because Amsterdam invites visitors to stay a little longer. It tempts with art, calms with canals, surprises with energy, and always welcomes with warmth.
This city is the airport hub of the world, connecting continents with seamless efficiency. Schiphol Airport offers direct flights to over 300 destinations, making it a gateway not only to the Netherlands, but to Europe and beyond. Amsterdam Airport Schiphol continues to rank among the world’s most connected hubs for international meetings. It’s a prime location for Amsterdam incentive travel and international corporate meetings.
It’s also a city of balance—between old and new, calm and curiosity. Delegates explore over 90 museums including the Van Gogh Museum, Rijksmuseum, and Anne Frank House. They wander through the UNESCO-listed canal belt by foot, bike, or boat. And they indulge in a thriving culinary scene that blends Michelin stars with vibrant street food.
For guests extending their stay, Creators of Live curates personal itineraries—perhaps a private tour of the Rijksmuseum followed by a sunset cruise with cocktails. Or a countryside escape to Zaanse Schans, topped off with a wellness evening in a local spa. The possibilities are endless, and always rooted in authenticity.
As they like to say: Business brings them to Amsterdam. Culture makes them stay.
Offsite Events That Stir the Soul
Amsterdam transforms events into emotion. With more than 400 venues—many repurposed from historic buildings—it offers a stage for every story. Whether it’s a 19th-century church, a canal-side museum, or an edgy industrial warehouse, every space adds texture and meaning to the moment.
Creators of Live has hosted product launches on historic tall ships with branded sails, progressive dinners across the Jordaan, and executive evenings in classic canal houses accompanied by live string quartets. What unites all these events? A sense of intimacy, atmosphere, and connection. This is destination management Amsterdam at its most inspired.
Partner Programs with Meaning
Partner programs aren’t second-tier. They’re equally essential, and in Amsterdam, they become highlights of the experience. Creators of Live crafts experiences that go beyond sightseeing: Dutch design studio tours, private art showings, cheese-making in the countryside, tulip greenhouse visits, and brunch on the canals with a local historian telling the stories behind the city’s 1,500 bridges.
Amsterdam is a city that moves—by bike, by boat, by heart—and partner programs here reflect that energy.
Wellness with Flow
Amsterdam flows naturally—through its canals, its bicycles, its energy. It’s no surprise then, that wellness integrates effortlessly into business programs. Creators of Live designs events that allow guests to pause and recharge: from rooftop yoga and walking meetings, to plant-based lunches and mindfulness lounges filled with natural light and calming aromas.
Hotels like Zoku Amsterdam and Hotel Jakarta are already redefining the intersection of comfort, community, and creativity—with co-living spaces, green rooftops, and energy-neutral design. These properties elevate sustainable events Amsterdam to a new standard.
Sustainability with Purpose
Amsterdam leads in circular economy thinking, and it shows in its events. Programs by Creators of Live regularly include social and environmental engagement—from plastic fishing in the canals to social dining projects with underserved communities. CSR is meant to be lived, not just listed—and delegates consistently report feeling more loyal and connected to brands that lead with purpose.
Brussels: The Boutique Capital of Europe
Brussels is a city of surprise. Known for its political prominence, it quietly seduces visitors with its elegance, gastronomy, and deep cultural roots. It’s a place of hidden gardens, ornate architecture, and a culinary tradition that ranges from world-class chocolate to beer brewed by monks.
Its location makes it ideal—connected to major European cities, yet offering a world of its own. Delegates stay to explore neighborhoods like Sablon and Marolles, dive into Magritte’s surrealism, or take a day trip to Bruges or Ghent.
Creators of Live often extends programs with a beer and chocolate tasting in Grand Place, a visit to the Royal Greenhouses followed by dinner in an art gallery, or a guided medieval tour of Ghent by boat and foot. These are the kinds of experiential incentives Belgium is known for.
Elegant Events in Unexpected Spaces
Brussels is known for its balance of grandeur and intimacy. Whether it’s a candlelit reception in a private wine cellar, a rooftop gathering at the Royal Library, or a dinner among vintage cars in Autoworld Museum—events here feel both elevated and grounded.
Creators of Live has hosted executive receptions inside the Atomium, immersive sessions in the EU Parliament, and gala evenings in ornate ballrooms like Concert Noble. The architecture alone inspires conversation—and connection. These are corporate events Brussels style: distinctive, elegant, unforgettable.
Experiences That Reflect the City
Brussels lends itself to thoughtful partner programs. Creators of Live organizes chocolate masterclasses with award-winning artisans, private museum concerts, and Tintin-inspired art walks. For those looking to dive deeper, there are lace workshops in Bruges, guided Art Nouveau trails, or even sommelier-led tastings of Belgium’s 2,000+ beer varieties. Ideal for luxury group travel Brussels-based or beyond.
A Wellness Mindset
Brussels knows how to slow down. Its parks and courtyards offer calm, and Creators of Live weaves this into event programs—through mindful walks, aromatherapy, or historic spa rituals. Whether it’s yoga at sunrise in a courtyard or tea ceremonies in grand hotels, guests find space to breathe.
CSR That Connects
As home to hundreds of NGOs, Brussels is a powerful place to give back. Creators of Live partners with initiatives that align with client values—whether it’s urban clean-up walks, food redistribution programs, or social enterprises that turn vacant buildings into community hubs. These aren’t just feel-good moments—they’re chances to build meaning into an event’s legacy.
Why Amsterdam & Brussels?
These two cities are more than destinations. They are canvases for connection, creativity, and culture. Together, they offer:
- Seamless international access
- Deep-rooted local networks
- A commitment to sustainability
- Wellness embedded in city life
- Extraordinary venues with stories
- And a human scale that makes every experience feel personal
Creators of Live, a Hosts Global Member, doesn’t just produce events—it crafts emotional journeys. Whether planning a congress, incentive, or brand experience, the team ensures each moment feels intentional, inspired, and unforgettable. Trust Creators of Live DMC to deliver world-class Amsterdam incentive travel and Brussels event planning programs.
Let the stories begin—live.
