Strategies & solutions
Create a cool, lush welcome
Texas summers can be toasty. To make sure all guests could savor the full experience in a pleasant setting, we created an indoor/outdoor event so guests could choose their comfort levels. With a backdrop of a blown-up Austin postcard and faux greenery walls, we dished up fun rustic food stations and colorful table runners with bright florals. Plus, we placed live music performers both indoors and outdoors on the pool deck, so guests could easily move from space to space with ease.
Make a sweet switch
We replaced the conference’s traditional Sweet & Greet dessert reception with a lively Party on the Patio. During this pub-style event, guests had the chance to enjoy a variety of summertime treats: salty snacks, an ice cream cart, fresh fruit skewers, and donuts from the Austin favorite – Lucy’s Donut Truck. We made sure not to omit the signature candy bars so that guests still felt the “sweet” in the greet.
Weave in local sound
In order to immerse guests in Austin’s iconic local music scene, we worked a home-grown musician or band into every event experience. Our local talent kept toes tapping and spirits high throughout the conference.